EATme

My project started with an investigation of 7 Days of Takeout Waste. The sheer amount of waste material in paper, plastic and aluminium was demanding innovation: a packaging that becomes part of the meal.

7 days of takeout waste

To research the life cycle of Takeout packaging and the qualities it would need to have for both staff and customers, I established a collaboration with a Stockholm based food truck, The GoodGringo. With my research results as a backdrop, including that the packaging on average only needed to last for 15 minutes – and inspiration from my own cultural background where bread sometimes is used as a bowl for soup – I decided to work with an edible takeout packaging.

The GoodGringo Foodtruck

Through the collaboration with The GoodGringo the product went from a pure carrier to an item that would also coin a new term: “taste identity”. I was able to identify factors that suggest edibility in the look and feel of the material through further user tests and was through a collaboration with Innventia AB enabled to test my materials samples under industrial conditions in a bake press.

The shape of EATme is inspired by the triangular shape of nacho chips and the bouncy curviness of corn. These shapes stand in contrast to the mostly rectangular or round shapes of other take away packaging. EATme is fully edible and consists of a bowl and lid with integrated spoon. The packaging serves as carrier for the meal for the duration of transport and eating, but is even a tasty part of the dish.

EATme opens up for completely new ways of viewing packaging.

Opening EATme
Separating the integrated spoon
Enjoying your meal – and the packaging